Does Your Website Pass the 5-Second Test?
The 5-second test is something that a lot of people in the content and SEO industry harp on a lot these days.
Essentially, the test involves checking whether a visitor to your website is able to understand what you have to offer in a short amount of time.
In the real world, visitors will try to understand you and your company before they decide to stay on your site. Instead of waiting to go through your company prospectus, they want to know immediately if you have what they need or if they need to go somewhere else.
Studies have shown that a lot of visitors leave websites within the first 5 seconds. Hence, the name of the test itself. No one has the time to stay on and check the different aspects of a site to find out what the company has to offer. If you’ve not made it obvious within the first 5 seconds, then you’ll most likely lose the business.
In order to pass the 5-econd test, you’ll need to make your business’ identity – as well as what you’re offering potential customers – clear to visitors. To do that, you’ll need to focus on the following:
Your Business Name and Logo
The logo of your site and business name are usually where peoples’ eyes go first. While it might not be possible for you to change your business name, you should at least have a logo that people want to see.
If the logo is able to communicate what your business is offering, the it’s even better.
It’s even worse if you don’t have a logo. It shows unprofessionalism and will dissuade members of your target market from doing business with you. Thankfully, you can easily find a logo online through some services that design for a small fee (usually between £10 to £250)
The tagline is another important part of your website that you need to keep in mind. It should be succinct, saying as much as possible with few words.
Ideally, the best thing will be to show what makes you unique from other firms in your space. That’s your value proposition, and it should be the focus of your tagline.
Your Homepage’s Headline
Next is the headline on your homepage. When the tagline speaks to your visitors, they go to the headline next.
With this feature, you can speak more about who you are and what you do, thus helping your customers and visitors to get better acquainted with your firm.
The content is usually where you’re free to elaborate on the content you’ve outlines above. Most websites just use pictures and abstract copy to waste your time, but the point here is that if your content doesn’t answer the question for what your site is about, then it’s been a waste.
Keep in mind that there are several options for your visitors to choose from apart from you. They’ll only stay with you if they understand you and what you’re about.